Jamie Jarvi | Aug 01, 2017 9:26 AM The Sturgis Motorcycle Rally is a true bucket-list destination for any motorcycle enthusiast. Each year thousands upon thousands of riders descend on Sturgis, S.D., and turn this small, sleepy town into a motorcycle mecca. Some travel the road to Sturgis as an annual endeavor, while others make it a once-in-a-lifetime journey. In either case, there is always the thrilling experience of hitting the open road to Sturgis. For those taking their inaugural ride to the world-famous Rally the week of Aug. 4-13, we’ve got some ideas to keep in mind that will help make your first rally appearance a success. Formulate a plan: It’s easy to become overwhelmed with the sights and sounds of Sturgis. Leaving room for spontaneity is essential, meaning you don’t need a minute-by-minute itinerary. But having some guidelines ensures you are in the right place at the right time, whatever your dining/entertainment/riding needs. Before