John Baker. Mar 11, 2015 12:12:00 PM. AMSOIL INC Blog The term “MOPAR” evokes one image in my mind: Bo and Luke Duke jumping dirt piles in the General Lee. Hazzard County, for some reason, contained multiple strategically located piles of dirt. While MOPAR meant nothing to me prior to discovering “The Dukes of Hazzard” in the 1980s, the famous brand began in 1929 as the Chrysler Motor Parts Corporation. It was founded to supply parts for Chrysler, Dodge, Plymouth and DeSoto vehicles. In 1937, a committee of marketing experts decided to combine the words of their company and create a logo. MOPAR was born. Today, “MOPAR” refers to any Chrysler or Dodge vehicle, particularly muscle cars. MOPAR lovers thrive on the power and torque their cars deliver and often modify their engines to turn out ridiculous horsepower. That’s why AMSOIL introduced 0W-40 Signature Series Synthetic Motor Oil last month, formulated especially for high-horsepower Chrysler and Nissan applic...