Mike Ford - AMSOIL Independent Dealer

Feel Secure Using AMSOIL Synthetic Lubricants For years, AMSOIL and its Dealers have actively addressed concerns over new vehicle and equipment warranties. As millions of satisfied AMSOIL customers know, using AMSOIL synthetic lubricants or practicing extended drain intervals do not void new vehicle or equipment warranties. Some original equipment manufacturers (OEMs), however, try to revive old fears about warranty coverage in an attempt to increase sales of their own, typically more-expensive, OEM-branded oils. Misleading OEM Practices OEMs often suggest in owner’s manuals, advertisements or through dealership personnel that motorists and enthusiasts must use the OEM-branded oil to comply with the new vehicle or equipment warranty. The tactic is especially pervasive in the powersports market. Some OEMs include warnings of catastrophic engine failure should a non-OEM oil be used. These are nothing more than fear tactics meant to strong-arm motorists and enthusiasts into buyin

More NEW AMSOIL Products: AMSOIL expands the V-Twin motorcycle products line to include 20w-40 synthetic motorcycle oil for Victory and Indian motorcycles.  There is also a new V-Twin Primary fluid and a V-Twin Transmission fluid for the customers who prefer a specific fluid over a multi-use fluid.  Read more on the website or in the March AMSOIL Magazine. NEW AMSOIL Dirt Bike Oils AMSOIL Synthetic Dirt Bike Oil is engineered to deliver the performance attributes most requested by on- and off-track dirt bike riders, including consistent clutch feel. Consistent clutch feel is the result of "friction durability," so whether deep into a race or deep in the woods, riders can feel confident their clutch will perform from start to finish. AMSOILexclusive advanced chemistry provides outstanding engine reliability for worry-free operation under s

John Baker.  Mar 11, 2015 12:12:00 PM. AMSOIL INC Blog The term “MOPAR” evokes one image in my mind: Bo and Luke Duke jumping dirt piles in the General Lee. Hazzard County, for some reason, contained multiple strategically located piles of dirt. While MOPAR meant nothing to me prior to discovering “The Dukes of Hazzard” in the 1980s, the famous brand began in 1929 as the Chrysler Motor Parts Corporation. It was founded to supply parts for Chrysler, Dodge, Plymouth and DeSoto vehicles. In 1937, a committee of marketing experts decided to combine the words of their company and create a logo. MOPAR was born. Today, “MOPAR” refers to any Chrysler or Dodge vehicle, particularly muscle cars. MOPAR lovers thrive on the power and torque their cars deliver and often modify their engines to turn out ridiculous horsepower. That’s why AMSOIL introduced  0W-40 Signature Series Synthetic Motor Oil  last month, formulated especially for high-horsepower Chrysler and Nissan applications, like t

Written by Mark Nyholm  Mar 16, 2015 4:13:00 PM from AMSOIL INC Blog By now you’ve inevitably seen this term in turbo diesel enthusiast magazines.  And if you own a Ford Powerstroke 6.0L diesel engine, then you likely have experienced it. Stiction… it’s a combination of two words. Static and Friction. What it really means is that there are two components touching each other and a specific force is required to get them to move relative to each other. Like your pen resting on your desk. It requires a certain amount of force to get your pen to slide across your desk. Stiction has been a marketing term in the turbo diesel market for about the past 6-8 years now with the issues that Ford has seen with their 6.0L diesel engine. It’s a HEUI motor that, unfortunately, Ford made a poor decision to crank up the fuel pressure while utilizing similar injectors to the 7.3L diesel and they just aren’t capable of handling the pressure. So what happens is the solenoid on the injector that contr

How Does Motor Oil Become Contaminated? Written by John Baker.  Mar 17, 2015 5:25:47 PM from AMSOIL Inc Blog Motor oil deteriorates and becomes unfit for service due to accumulation of contaminants in the oil and chemical changes (additive depletion and oxidation) in the oil itself. Abrasives • Dust and Dirt The design limitations of air cleaners, some oil fill caps and crankcase ventilation systems allow a certain level of dust and dirt into the engine, while leaks in the intake system can permit unfiltered air to enter the engine. Proper maintenance of the engine and its accessories can minimize the amount of contaminants entering the lubrication system and extend engine life. • Metal Particles Normal wear of engine parts produces very small metal particles that are picked up and circulated by the oil. Particles of road dust and dirt increase wear rates and generate larger, even more abrasive metal particles that are circulated through the engine by the oil. While oil

AMSOIL Synthetic V-Twin Transmission Fluid (MVT) and AMSOIL Synthetic V-Twin Primary Fluid (MVP) are purpose-built for bikers who shy away from using a motor oil in their motorcycles’ transmissions or primary chaincases. Their introduction establishes secondary product recommendations in these applications, giving customers more options and helping Dealers reach a previously inaccessible segment of the market. The main recommendation for motorcycle transmissions and primary chaincases remains AMSOIL Synthetic Motorcycle Oil. www.amsoil.com

With the price of crude oil decreasing, why hasn’t AMSOIL INC. reduced lubricant prices? Posted: February 17, 2015 - News Article (AMSOIL Inc) The price of oil has decreased to levels not seen in years. Several lubricant manufacturers have recently responded with finished-lubricant price reductions of roughly 3-4 percent. AMSOIL Dealers and customers may be wondering why AMSOIL INC. has yet to follow suit. The competing manufacturers that have announced finished-lubricant price decreases, including Shell, Phillips 66, ExxonMobil, Chevron, Castrol and Valvoline, each implemented numerous price increases since spring 2013. Since March 2013, Shell increased prices four times, Phillips 66 and ExxonMobil three times each and Chevron, Castrol and Valvoline two times each. AMSOIL held the line on pricing through this time of increasing raw material costs. While Group I, II and III base oil prices have decreased, Group IV and V have continued to increase. In addition, prices of many o